Who would be the audience for your media product?

One of the key things about musicals is that most of them appeal to a wide audience, even if they have a slightly more specific target audience.

My target audience is younger teenagers who are interested in rock music, much like the target audience of the film ‘School Of Rock’ (2004). These people would probably listen to rock bands from the 60’s through to the early 90’s, but not much modern music. They have just started to learn to play the guitar or another ‘rock instrument’. They are picky about the clothes that they wear – usually a basic t-shirt, hoody and jeans combo with a pair of skateboarding shoes or basketball shoes. They grow their hair long and messy in an attempt to look like their rock heroes.

Because of these characteristics, a film about rock bands as the protagonists and ‘chavs’ as the antagonists would be very appealing to them. They would enjoy the musical genre because the music would be appealing to them, and because the story revolves around older teenagers playing rock music they may feel that this is something to aspire to.

However, musicals are often appealing to a very wide audience, possibly because music is a widely enjoyed thing that is not as subjective as some might think. A film of this style would be appropriate for most if not all age groups, although some stereotypes may offend people.